Beverage Industry

Celsius’ colorful redesign

December 14, 2012

 Celsius Holdings Inc. redesigned the packaging for its ready-to-drink supplement beverages. The new cans feature brighter colors and reinforce the credibility of thecelsius science behind the beverages, highlighting the products’ benefits of burning calories and providing energy, the company says.  The updated packaging was designed to appeal to Celsius’ target audience and reach a wider demographic as well, it adds.