Beverage Industry

Crown Royal Maple Finished

December 7, 2012

Crown Royal Maple FinishedDiageo North America launched Crown Royal Maple Finished whiskey, which is the company’s original Crown Royal whiskey infused with natural maple flavor achieved through a proprietary maple toasted oak finishing process. The packaging for the 80-proof whiskey is slightly different from the original Crown Royal whiskey, incorporating copper and auburn colors into the label and featuring a brown bag with gold stitching. A 750-ml bottle has a suggested retail price of $24.99.

Diageo North America, Norwalk, Conn.
Telephone: 203/229-2100
Internet: www.crownroyal.com
Distribution: National