Beverage Industry

Skinnygirl goes mini

November 15, 2012

 Beam Inc. launched Skinnyminis, a four-pack offering of the Skinnygirl Margarita ready-to-serve cocktail in 200-ml barrier polyethylene terephthalate (PET) bottlesmini from Amcor Rigid Plastics. The lightweight, break-resistant premium PET containers deliver convenience and portability, enabling this popular spirits brand to be enjoyed at backyard barbecues, picnics, concerts and other outdoor venues. Beam moved to the single-serve size for the pre-mixed cocktail based on feedback from its customers, according to Megan Frank, brand director of Skinnygirl Cocktails at Beam. A unique barrier PET resin with an oxygen scavenger offers protection from oxygen ingress and provides extended shelf life, according to Amcor. A UV additive is used for the bottle to protect the product from ultraviolet light and preserve the product color, it adds. The 200-ml PET bottles preserve the brand image of the 750-ml glass containers, according to Myles Graybill, project engineer for Amcor. The slender, long neck container also is designed to withstand high top-load impact, it adds. The roll-on, pilfer-proof (ROPP) premium aluminum screw top closure is supplied by Amcor Flexible Capsules, it adds.