Beverage Industry

Double Cola’s new look

November 15, 2012

 Designed to reach a growing market of youthful carbonated soft drink consumers, The Double Cola Co. released a new look for its Diet Double Cola cans and 12-colapacks. The tagline “Surprisingly Diet” can be found on Diet Double’s new packaging and is designed to attract consumers who typically do not consume diet beverages because of the stereotypes that diet drinks have received in the past, the company says. The new cans and 12-packs were released in October and feature hand-drawn designs.