Beverage Industry

Deadbolt wine

October 31, 2012

Deadbolt winePernod Ricard USA launched Deadbolt red wine, a blend of Cabernet Sauvignon, Merlot, Zinfandel, Petite Syrah and Syrah varietals from California. The wine features a red fruit aroma and flavors of black cherry, mocha and brown spice, the company says. The brand’s packaging and branding was designed to attract the adventurous consumer, it adds. A 750-ml bottle retails for approximately $15.99.

Pernod Ricard USA, Purchase, N.Y.
Telephone: 914/848-4041
Internet: www.pernod-ricard-usa.com
Distribution: Select markets