Beverage Industry

FRS announces new promotion featuring Tim Tebow

October 23, 2012

Foster City, Calif.-based The FRS Co. announced a new marketing campaign featuring professional football quarterback Tim Tebow to promote FRS Healthy Performance drinks and related products.

Tim Tebow has been an official FRS spokesperson since 2010 and has used the products since his college days at the University of Florida, the company says.

“Healthy energy is something that I believe in and that I’ve been fortunate to get through FRS,” Tebow said in a statement. “This promotion will be a lot of fun and, most importantly, will help bring awareness to what healthy energy is all about.”

The “Time with Tebow” promotion features commemorative, limited-edition packaging featuring the Heisman Trophy winner, which will be available nationally at retail stores and online at frs.com. The packages also feature a seven-digit code that consumers can enter at frsfuelstebow.com for a chance to win thousands of prizes, including a chance to win a trip to spend time with Tebow. All participants in the promotion will automatically win a coupon valid for a free bottle or can of FRS.

“Time with Tebow” also will feature “Football Friday” social media promotions to bring awareness to the Tim Tebow Foundation. The goal of the foundation is “to bring faith, hope and love to those needing a brighter day in their darkest hour of need,” it states. Examples of their charitable work include building playrooms for pediatric patients in hospitals across the United States, helping children in the developing world who are suffering from treatable physical disabilities, and providing assistance to homeless and abandoned children in the Philippines.

“We are thrilled to launch the ‘Time with Tebow’ campaign with Tim,” said Matt Kohler, chief marketing officer for The FRS Co., in a statement. “In addition to his athletic accomplishments, Tim is an outstanding role model and philanthropist. He also genuinely believes in FRS products as part of a healthy, active lifestyle.”