Beverage Industry

Guinness Generous Ale

November 1, 2012

Guinness Generous AleThis month, Diageo North America will launch a limited-edition holiday beer under the Guinness brand name. Guinness Generous Ale was created to commemorate founder Arthur Guinness’ legacy as a philanthropist and renowned brewer, the company says. The beer features the brand’s signature roasted barley in the style of a traditional English ale.  Guinness Generous Ale will be available as part of a new Guiness Winter Selection variety pack, which also includes Guinness Black Lager, Guinness Draught and Guinness Foreign Extra Stout. The 12-pack will retail for approximately $15.99.

Diageo North America, Norwalk, Conn.
Telephone: 203/229-2100
Internet: www.guinness.com
Distribution: National