Beverage Industry

Red Bull Editions

October 25, 2012

Red Bull EditionsRed Bull USA will launch three new flavored energy drinks called Red Bull Editions in March 2013. The Red Bull Editions line will include The Red Edition, The Silver Edition and The Blue Edition, which feature cranberry, lime and blueberry flavors, respectively. Each flavor provides the same energy and functional benefits as the original but also brings a new flavor to the mix as well as a new can design. The drinks will be sold individually in 8.4-ounce cans and in four-packs priced in line with Red Bull Energy Drink, Red Bull Sugarfree and Red Bull Total Zero.

Red Bull USA, Santa Monica, Calif.
Telephone: 310/393-4647
Internet: www.redbullusa.com
Distribution: National
Ingredients: The Red Edition: Carbonated water, sucrose, glucose, citric acid, taurine, sodium citrate, magnesium carbonate, caffeine, glucuronolactone, inositol, niacinamide, calcium pantothenate, pyridoxine hydrochloride, vitamin B12, natural flavors and natural colors.