Beverage Industry

Newcastle’s Halloween edition

October 16, 2012

 Newcastle Brown Ale is welcoming the fall season with its limited-edition Newcastle Werewolf brew. The special-edition bottle gets in the spooky spirit with its clawed logo, “Escaped from Britain” necker and werewolf imagery. Representing the dual personalities of a werewolf, Newcastle Werewolf starts with sweet berry and roasted caramel flavors and ends with a bitter, hoppy bite, the company says. Newcastle’s brand manager says the beverage is perfect for fall because it is mellow and slightly malty, matching the changing temperatures. The Werewolf brew is available nationally through October.