Beverage Industry

Hochstadter salutes the American spirit

October 16, 2012

Duffy & Partners released a new design for Cooper Spirits International’s Hochstadter’s Slow & Low Rock & Rye Whiskey. Pulling a vintage bottle style from the Slowjade1 & Low archives, the duo added labels, packaging and secondary packaging that represent the whiskey’s decidedly tough and subtly timeless roots with a unique toast to an ageless, hardworking American spirit, Duffy says. The label’s iconography and typography balanced with clean, organized lines and colors give the packaging a 20th-century appeal, reflecting the boldness of blue-collar Americans, it says.