Beverage Industry

Jade Monk brings folklore to the store

October 16, 2012

 Overnight Labels printed a new label for Jade Monk’s Stone Ground Matcha Green Tea Powder using flexography 175LPI, a printing process that uses a flexiblejade relief palate to print on non-pourous substrates like food and beverage packaging. The illustrations that adorn the Jade Monk boxes and single-serve packets are intended to catch the consumer’s eye and hint at what’s inside, Jade Monk says. Each of the four flavors is represented by a different mythical character from Japanese folklore, embodying the spirit and essence of the flavors, it says. Twelve individual packets of the green tea powder are housed in branded boxes made of paper/poly/foil/poly (PPFP) heat-sealable film. The box tops flip open to reveal the 12 individually labeled powder packages, the company says.