Beverage Industry

Absolut Tune

October 15, 2012

Absolut TunePernod Ricard USA merged its Absolut vodka with a Sauvignon Blanc sparkling wine from New Zealand to create Absolut Tune. The hybrid spirit will enable the brand to be more competitive in nightclubs, bars and at retail, the company says. Showcasing the signature Absolut script, the Absolut Tune bottle features a cork closure and champagne bottle shape with a white outer sleeve that tears away to reveal a black and gold glass bottle. A 750-ml bottle contains 14 percent alcohol by volume and retails for approximately $31.99.

Pernod Ricard USA, Purchase, N.Y.
Telephone: 914/848-4041
Internet: www.absolut.com
Distribution: Select markets