Beverage Industry

Lapostolle upgrades label

September 17, 2012

 Chilean winery Lapostolle introduced new labels for its Casa wines that aim to reflect the product’s premium nature. For instance, the labels now include the wordslapo “Grand Selection” to emphasize the strict selection process used for the grapes in the wines, the company says. The structure of the labels also changed to include a half-moon shape at the top featuring the brand name. This change makes the Casa wine labels more consistent with the entire Lapostolle portfolio and gives the bottles a modern and elegant appearance, it adds.