Beverage Industry

FitAid

September 4, 2012

FitAidFitAid Beverages LLC, in conjunction with LifeAid Beverage Co., launched FitAid, a paleo-friendly sports and recovery drink that benefits athletes during their workouts, the companies say.  The beverage is 100 percent natural, low in calories and contains 2,355 mg. of active ingredients in the form of vitamins and supplements targeted at enhancing the 10 physical attributes of fitness: cardiovascular endurance, strength, power, stamina, speed, balance, accuracy, coordination, flexibility and agility. These 10 health and fitness domains are the foundation of the functional fitness movement called CrossFit and served as the inspiration for the drink, according to the companies. FitAid is available at gyms around the United States and online.

LifeAID Beverage Co., Pebble Beach, Calif.
Telephone: 888/670-5517
Internet: www.drinkfitaid.com
Distribution: Select markets
Ingredients: Carbonated filtered water, blue agave nectar, natural flavors, citric acid, malic acid, gum acacia, ginger powder, stevia, green tea extract, dl-methionine, l-glutamine, l-arginine monohydrochloride, d-glucosamine HCl, monopotassium, quercetin dihydrate, ascorbic acid, magnesium lactate dihydrate, calcium lactate gluconate, epimedium extract, bilberry extract, ubidecarenone, niacinamide, turmeric root, omega-3 DHA/EPA, d-calcium pantothenate, pyridoxine HCl, riboflavin, thiamin mononitrate, folic acid, biotin, vitamin B12, vitamin D3, dl-alpha tocopheryl acetate and vitamin A palmitate.