Beverage Industry

Artwork you can wear

August 15, 2012

 Modelo Especial teamed up with Puma and Complex Media to launch the Modelo Especial Blank Canvas Project, which celebrates self-expression by fusing music, art and style inspired by Modelo Especial. Rock artist Kevin Rudolf; soul and pop musician John West; hip-hop, reggae and dancehall musician Los Rakas; and rapper Joell Ortiz each created designs inspired by the beer and the artist’s sense of style. Through Sept. 3, fans of legal drinking age can vote for their favorite Puma sneaker designs on Modelo Especial’s Facebook page. Once a winning concept has been determined, 75 Modelo Especial fans who voted will win a pair of the limited-edition sneakers.