Beverage Industry

Heineken gives consumers a taste of Mexico

August 15, 2012

Heineken USA released its limited-edition Beers of Mexico variety pack in 12- and 24-pack options. The variety pack contains equal quantities of Dos Equis Lager,pack Dos Equis Ambar, Tecate and Sol and allows consumers to enjoy the wide variety of styles and flavors within Heineken USA’s Mexican beer portfolio. The 24-pack was available last year, and Heineken USA added the 12-pack option to allow for broader retail distribution, it notes.