Beverage Industry

LeSutra sparkling liqueurs

August 9, 2012

LeSutra sparkling liqueursMusic producer and hip-hop artist Timbaland partnered with industry experts Tom Bruno, Ryan Rosenberg, Adam Berkowitz and Jonathan Webb to launch LeSutra sparkling liqueurs in Blueberry, Strawberry, Grape and Peach flavors. Bruno is a spirits industry veteran and one of the founders of Grey Goose Vodka; Rosenberg is a wine and spirits distribution expert; and Berkowitz and Webb are spirits and luxury marketing and sales experts. With 15 percent alcohol by volume, LeSutra sparkling liqueurs mix sparkling liqueur with premium vodka, offering an alternative to traditional spirits and Champagne, the company says. The line will be available next month in New York, Washington, D.C., Delaware, Maryland, Michigan and Florida, with plans to expand nationally in 2013. A 375-ml. bottle has a suggested retail price of $19.99, and a 750-ml. bottle retails for approximately $29.99.

LeSutra LLC, New York
Internet: www.drinklesutra.com
Distribution: Select markets