Beverage Industry

‘Housewives’ wine

July 18, 2012

 Kim Zolciak, reality TV star from Bravo’s “The Real Housewives of Atlanta” and “Don’t Be Tardy for the Wedding,” launched Viva Moscato wines in collaboration with Viva Brands USA and Silent Partner Consultants LLC. The line is available in Peach, Strawberry, Mango, Rosé, Chocolate, Raspberry, Coffee and Pomegranate varieties. The new moscato wines as well as Zolciak’s line of Viva Diva wines are launching nationwide. The marketing campaign for the portfolio will include radio and TV advertisements as well as sponsorship opportunities, the company says.