Beverage Industry

Great Value redesign

July 17, 2012

 Murry Brand redesigned the labels for Walmart’s Great Value juices, which are made and bottled by Cott Corp. With the new labels, the design firm aimed towall enhance appetite appeal with larger images of the fruit to convey a more natural positioning, improve the staging of product benefits and elevate the perceived quality of the juices, it says. The new labels also made the Great Value logo less prominent, using it only as an endorser, and increased the stand-out of the 100% Juice text in order to drive the purchase decision, the design firm adds.