Beverage Industry

DPS' All-Star packaging

July 17, 2012

 Dr Pepper Snapple Group’s (DPS) soft drink brands are teaming up with USA Basketball this summer as its official soft drink partner. Five DPS brands are payingall homage to basketball players from the 1992 U.S. Olympic Dream Team via limited-edition collectible cans. The company’s Sunkist, 7UP, A&W Root Beer, Sun Drop and Canada Dry cans will feature images of Magic Johnson, Larry Bird, Patrick Ewing, Scottie Pippen and David Robinson, respectively.