Beverage Industry

Constellation Brands acquires Mark West wine

July 17, 2012

Constellation Brands Inc., Victor, N.Y., completed its acquisition of the Mark West wine brand from Purple Wine Co. LLC for approximately $160 million. The transaction includes the Mark West trademark, certain grape supply contracts and inventories of wines including a Chardonnay, a California Pinot Noir, a Russian River Reserve Pinot Noir and a Santa Lucia Reserve Pinot Noir.

Achieving 35 percent volume growth in the last 12 weeks according to SymphonyIRI, Mark West Pinot Noir is one of the nation’s best-selling Pinot Noir wines and a leader in wine priced $10 to $12 at retail, the company says. Its recent success caps 10 years of double-digit growth for the brand, which has grown into a nearly 600,000-case brand sold primarily in the United States.

“Mark West is one of the fastest-growing major Pinot Noirs in the market and has exceeded the growth of the category,” said Rob Sands, chief executive officer of Constellation Brands, in a statement. “The brand is an exciting addition and fills a gap in our portfolio of Pinot Noir brands.”