Beverage Industry

Starbucks expands its Refreshers brand

July 10, 2012

Seattle-based Starbucks Coffee Co. announced the availability of two new Starbucks Refreshers products: Handcrafted Starbucks Refreshers beverages and Starbucks Via Refreshers instant beverages.

Made with unroasted 100 percent Arabica beans, handcrafted Starbucks Refreshers are available in Very Berry Hibiscus and Cool Lime flavors at participating Starbucks stores in the United States and Canada, as well as 15 markets internationally including Brazil, the U.K./Ireland, France, Germany, Switzerland, Austria, China, Japan, South Korea, the Philippines, Taiwan, Thailand, Singapore and Hong Kong.

The latest innovation in the Starbucks Via Ready Brew portfolio, Starbucks Via Refreshers instant beverages answer a new refreshment need state during the afternoon day part while delivering Starbucks-quality beverages in an instant form, giving customers a boost of natural energy from real fruit juice and green coffee extract, the company says. Starbucks Via Refreshers instant beverages will be available in Very Berry Hibiscus and Cool Lime flavors at Starbucks stores in the United States as well as at www.starbucksstore.com for $5.95 for a five-pack.

In March, the company launched ready-to-drink Starbucks Refreshers, which are available in lightly sparkling Raspberry Pomegranate, Strawberry Lemonade and Orange Melon flavors at Starbucks stores in the United States and select U.S. grocery locations.  

“Innovation is at the core of everything we do,” said Cliff Burrows, president of Starbucks Americas, in a statement. “As the coffee category continues to evolve, our customers expect more and we are committed to bringing uniquely relevant products to market. The introduction of [the] Starbucks Refreshers beverage platform, featuring green coffee extract, is an innovative extension of the coffee market and is the perfect solution for customers looking for a boost of natural energy and thirst-quenching, delicious refreshment.”

On Friday, July 13 from noon to 3 p.m. local time, customers can visit participating stores in the United States and Canada for a free tall, 12-ounce handcrafted Starbucks Refreshers beverage, courtesy of Starbucks while supplies last.