Beverage Industry

Red Rose Simply Indulgent Teas

July 5, 2012

Red Rose Simply Indulgent TeasIn response to the increasing number of consumers looking to experiment with flavors, Red Rose Tea launched a line of hand-crafted black teas inspired by desserts. The new Red Rose Simply Indulgent Teas lineup includes the following varieties: Naturally Decaffeinated Cinnamon Streusel, Naturally Decaffeinated Lemon Chiffon, Crème Caramel and Peach Cobbler. A 20-count box retails for approximately $4.69. Red Rose Simply Indulgent Teas made their debut online in June and will hit shelves at grocery stores this fall, the company says. They will be merchandised via a product display that will feature a scratch-and-sniff patch allowing consumers to sample the aroma of the teas, it notes.

Red Rose Tea, Little Falls, N.Y.
Telephone: 877/248-2477
Distribution: National