Beverage Industry

Snapple launches ‘America’s Got Talent’ finale contest

June 26, 2012

The official beverage sponsor of NBC’s reality TV show “America’s Got Talent,” Snapple, a brand of Dr Pepper Snapple Group, Plano, Texas, launched a promotion to give fans a chance to win a VIP trip to New York City to see the show’s season seven finale and other prizes. The Snapple “Find a Star” contest will allow five fans to see the finalists’ live performances and watch as the winner is crowned.

Fans can look for a star under the red caps of specially marked “America’s Got Talent” Snapple products. Each star has a code that can be entered at the brand’s website for the chance to win one of five trips to the season finale and other prizes, such as a free six-pack of Snapple. Select products also will include “America’s Got Talent”- related Snapple Real Facts, such as Snapple Real Fact #945: 100 pounds of confetti are dropped on contestants in the finale of “America’s Got Talent.”

The Snapple “Find a Star” promotion will be featured on 16-ounce bottles of Snapple Diet Half ‘n Half, Peach Tea, Diet Peach Tea, Lemon Tea and Diet Lemon Tea.