Beverage Industry

‘The Fountain of Electrolytenment’

June 13, 2012

A new campaign from Nestlé Waters North America enabled consumers to ask the “Fountain of Electrolytenment” questions and receive answers written in water. The interactive water fountain utilizes technology that employs falling water droplets to create words and graphics with a real-time artificial intelligence interface. The campaign supports the company’s new 100 percent natural spring water brand, Resource, which contains naturally occurring electrolytes for taste, it says.