Beverage Industry

Killer Buzz redesign

June 13, 2012

 Killer Buzz energy drinks, now known as KLR BZ, were redesigned with new graphics that correspond with its new tagline, “Stick that in a can and drink it.” Brushedkiller aluminum cans with black core colors and bold varietal colors help to differentiate the drinks among its competitors, the company says. Each flavor features a bold color, and the top of each can features the core black color with a brightly colored tab. Along with the packaging updates, the brand launched three new flavors and the updated name, which is laser-etched on the cans.