Beverage Industry

Capri Sun Super V

June 1, 2012

Capri Sun Super VAddressing the need for more fruits, vegetables and fiber in children’s diets, Kraft Foods Inc. launched Capri Sun Super V in its traditional pouch packaging. Each drink contains one combined serving of fruits and vegetables — 75 percent fruit juice and 25 percent vegetable juice — and is a good source of fiber, according to the company. Capri Sun Super V is available in Fruit Punch, Berry and Apple flavors and does not contain artificial colors, flavors or preservatives. The suggested retail price for a 10-pack of 6-ounce pouches is $3.48.

Kraft Foods Inc., Northfield, Ill.
Telephone: 800/431-1002
Internet: www.kraftbrands.com/caprisunmoms
Distribution: National
Ingredients: Apple: Water; grape, apple and sweet potato juice concentrates; soluble corn fiber; carrot juice concentrate; citric acid; pear juice concentrate; ascorbic acid; natural flavor; vitamin E acetate and beta-carotene.