Beverage Industry

‘Thirst Games’

May 14, 2012

 Inspired by Suzanne Collins’ novel, “The Hunger Games,” AquaNew’s Watt-Ahh bottled water brand created Thirst Games, a program that challenges young adults between the ages of 12 and 18 to submit water conservation or fundraising ideas. Through May 30, young adults can send an e-mail to AquaNew or upload a YouTube video explaining how they would supply the world with clean water or discuss past fundraising initiatives in which they were involved. The winner will receive 12 bottles of Watt-Ahh and four movie tickets to “The Hunger Games.” AquaNew also will donate $200 to ChildHelp, an organization dedicated to preventing and treating child abuse, in the winner’s name.