Beverage Industry

Stoli Promotes Originality

May 14, 2012

 Stolichnaya vodka launched a new global advertising campaign titled “The Most Original Moments Deserve The Most Original Vodka.” Conceptualized by creative advertising agency Berlin Cameron United, the campaign pushes Stoli and its audience into a more active form of originality, creating and capturing unique moments while inspiring its audience to create their own, the company says. Stoli selected Swedish film and music video director Jonas Åkerlund, known for his work with Madonna and Lady Gaga, to create three films that embody the spirit of Stoli. Capturing vibrant moments of originality, the print and out-of-home campaign includes an array of images such as an individual entering a venue on a zebra with the tagline “The Most Original Entrance.”