Beverage Industry

Rhum Clement's celebration bottle

May 14, 2012

 Coinciding with its 125th anniversary, Rhum Clément debuted new packaging for Première Canne, its 80-proof aromatic white Rhum Agricole. The packaging wascanne revitalized to reflect both contemporary relevance and a strong lineage to Rhum Clément’s time-honored tradition of making world-class Rhum Agricole in Martinique, the company says. The new Première Canne bottle is priced at $29.99 for a 750-ml. bottle.