Beverage Industry

Younger appeal for Double Cola

May 14, 2012

 Double-Cola introduced new graphics and packaging designed to connect with a growing market of youthful consumers who expect something unique andcola refreshing from a soft drink, the company says. Double-Cola is rolling out new packaging with the tagline “refreshingly smooth.” New Double-Cola and Diet Double-Cola cans and 12-packs launched in stores in mid-March, in time to celebrate the company’s 90th birthday.