Beverage Industry

Captain Morgan Black Spiced Rum

April 23, 2012

Captain Morgan Black Spiced RumCreated with the whiskey occasion in mind, Diageo launched Captain Morgan Black Spiced Rum. Inspired by the bolder, more mysterious side of Captain Henry Morgan, the rum is crafted with Caribbean blackstrap rum and select ingredients, including clove spice and cassia bark. For a premium, smooth taste, Captain Morgan Black Spiced Rum is finished in double-charred blackened oak barrels, the company says. The bottle features a wrap-around label created from vintage parchment paper that is adorned with hand-drawn illustrations of the rum’s ingredients, as well as copper foil accents and a cork stopper to give Captain Morgan Black Spiced Rum an air of masculinity and sophistication, it adds. As the liquid leaves the bottle, images of Captain Henry Morgan’s casket and skeleton are revealed inside the bottle on the backside of the label. A 750-ml. bottle of Captain Morgan Black Spiced Rum retails for approximately $21.99.

Diageo North America, Norwalk, Conn.
Telephone: 203/229-2100
Internet: www.captainmorgan.com
Distribution: National