Beverage Industry

Honest Tea to host ‘The Great Recycle’

April 10, 2012

Honest Tea, the Bethesda, Md.-based subsidiary of The Coca-Cola Co., Atlanta, will host “The Great Recycle” in New York City’s Time Square on April 30. Designed to support the city’s pledge to double recycle efforts by 2017, Honest Tea and its partners — GrowNYC, Recyclebank, Coca-Cola Live Positively, Global Inheritance and Five-Boro Green Services — will place a 30-foot-tall recycling bin in Times Square. The goal is to crowd-source recycle more than 45,000 plastic, glass and aluminum beverage containers in 10 hours on April 30, the company says.

“National recycling rates are nowhere where they need to be,” said Honest Tea Co-founder and TeaEO Seth Goldman, in a statement. “Honest Tea is committed to finding ways to help Americans recycle more. We’ve helped install recycling bins in our hometown of Bethesda, Md., and now it’s time to expand our efforts.”

At the event, bottles will act as currency and people who bring bottles to The Great Recycle will be awarded points for each bottle recycled. Those points can be redeemed at the onsite TRASHed Recycling Store that will be run by Global Inheritance and will feature bottles of Honest Tea, T-shirts, reusable bags, jeans, video games and tickets to sporting events, concerts and Broadway shows.

The company plans to recycle plastic bottles into gardening supplies, such as shovels, watering cans and plastic lumber, which will be used to build and cultivate an urban garden for elementary school PS 102 in Harlem.

Those who cannot attend the Times Square event will have an opportunity to participate in The Great Recycle by logging on to www.thegreatrecycle.com and making a recycling pledge and then solidifying it by recycling an old Facebook post. By taking the pledge, users will be rewarded with Recyclebank points that can be redeemed for discounts and deals from more than 3,000 local and national businesses in categories ranging from food and beverage to health and beauty, restaurants, entertainment, sports and recreation, apparel, automotive, electronics and more, according to the company.