Beverage Industry

Bootlegger inspiration for Stillhouse

April 16, 2012
Stillhouse product

Stillhouse Distillery LLC introduced Original Moonshine, a clear corn whiskey, in a bootlegger-style jug sourced by TricorBraun. The 750-ml. rustic-style flint glass container’s neck features an “XXXX” branding along with a looped glass finger-handle to resemble a Prohibition-era moonshine jug. It also capitalizes on contemporary packaging strategies including the following: “Stillhouse Moonshine” is embossed around the bottom diameter of the jug; the brand’s howling wolf logo is etched into the bottle’s shoulder; and the bottom is embossed with the Stillhouse name and logo. The label consists of clear film with a three-color decoration. The jug’s bar-top closure features a 45-mm. closure disk that has the appearance of weathered copper and displays the brand’s logo. It also uses a synthetic cork.