Beverage Industry

Barq's pays homage

April 16, 2012
Barq's

 

In its first redesign in more than 20 years, Barq’s Root Beer, a brand of The Coca-Cola Co., unveiled a completely new look to pay homage to the brand’s Gulf Coast heritage and classically crisp, bold flavor. The new design will be featured on all of Barq’s packaging and is currently rolling out nationwide. The cans will maintain their distinctive silver color, but the new look will feature a diamond pattern reminiscent of the drink’s original 1898 12-ounce glass bottle, which still is available in the Gulf Coast area. Additionally, the label helps celebrate the brand’s 114-year history by keeping the slogan “It’s Good. Since 1898.”