Beverage Industry

Red Bull Total Zero

April 2, 2012

Red Bull Total ZeroRed Bull North America extended its Red Bull energy drink line with a zero-calorie offering. Red Bull Total Zero will deliver the same energy-boosting ingredients as original Red Bull, but without the calories, sugar and carbohydrates, the company says. The energy drink is available in 8.4-, 12- and 16-ounce cans for approximately $2.19, $2.99 and $3.79 each, respectively. A four-pack of 8.4-ounce cans has a suggested retail price of $7.99.

Red Bull North America Inc., Santa Monica, Calif.
Telephone: 310/393-4647
Internet: www.redbullusa.com
Distribution: National
Ingredients: Carbonated water, taurine, citric acid, sodium citrate, caffeine, glucuronolactone, aspartame, sucralose, acesulfame K, inositol, niacinamide, calcium pantothenate, pyridoxine HCl, vitamin B12, xanthan gum, natural and artificial flavors, and natural and artificial colors.