Beverage Industry

Malibu Sunshine

March 23, 2012

Malibu SunshinePernod Ricard USA introduced Malibu Sunshine to its portfolio of tropical-flavored rums. The new rum merges the brand’s signature coconut flavor with lemon-lime citrus fruit flavor to enhance summer drinking occasions. The company will support the new launch with a digital and social media marketing plan. Malibu Sunshine is available in 50-ml., 750-ml., 1-liter and 1.75-liter sizes. Suggested retail price for a 750-ml. bottle is $12.99.

Pernod Ricard USA, Purchase, N.Y.
Telephone: 914/848-4041
Internet: www.malibu-rum.com
Distribution: National