Beverage Industry

Slap Frozen Energy

March 23, 2012

Slap Frozen EnergyBrain-Twist Inc. plans to extend its Slap Energy brand next month with the introduction of its Slap Frozen Energy line. Packaged in a pouch with a resealable closure, Slap Frozen Energy is a line of slushy energy drinks infused with taurine, caffeine and B vitamins. According to the company, it contains 25 percent more energy than the leading energy drink brands. Slap Frozen Energy will be available in Crisp Apple, Strawberry Frost and Lemonade varieties. A 10-ounce pouch will have a suggested retail price of $2.50.

Brain-Twist Inc., New York City
Telephone: 212/594-7990
Internet: www.slapdrinks.com
Distribution: National
Ingredients: Crisp Apple: Water, dextrose, polydextrose, sugar, glycerine, propyleneglycol, maltodextrin, natural flavors, citric acid, malic acid, monopotassium phosphate, guar gum, potassium citrate, taurine, medium chain triglycerides, gum karaya, caffeine, sodium benzoate, sucralose, potassium sorbate, niacin, salt, pyridoxine hydrochloride and cyanocobalamin.