Most Popular Stories

Svedka launches colorful advertising campaign

Miller Lite selects winners of its Miller Time Internship

Pepsi and Mountain Dew kick off ‘Iconic Summer’ promotion

Sports and protein drinks share the glory

Mike’s Hard Lemonade Co. new releases

Most Emailed Stories

Liquid supplements make strides in a changing landscape

Liftgate choice and use advice

2012 State of the Industry: Tea and Ready-to-Drink Tea

Coconut water finds a home in the beverage market

Refreshing the carbonated soft drink category

New flavors, packages boost spirits category

Beach Haus Cruiser IPA

Celestial Seasonings offers teas for any season and any reason

Starbucks and GMCR form long-term partnership

Conveyors make accommodations to protect products

Recent Discussions

CEO - 2012 State of the Industry: Energy Drinks

- A natural alternative for energy

- V8 Hint of Lime and Hint of Black Pepper

- Moskato Life

- Popeye Energy adds a classic touch

Print & Digital Edition Subscriptions

Beverage Industry Insider eNewsletter

Online Registration

Subscription Customer Service

Home » ‘Racey’ vodka

Looking to read the full article? Register for free today!

Wine & Spirits / Marketing

‘Racey’ vodka

March 14, 2012

Fuzzy’s Ultra Premium Vodka signed on as the official vodka of the Izod IndyCar Series and Firestone Indy Lights.

WANT TO READ MORE?

SIGN UP TODAY...IT'S FREE!

(and takes less than a minute)

Multimedia

Videos

Image Galleries

Jim Koch

Behind the Scenes at Boston Beer Co.

More from Beverage Industry's February 2011 cover story interview with the Boston Beer Co. Photos by Vito Palmisano.

4/25/13 2:00 pm EDT

Global Food Safety Impact on Facilities

AVAILABLE ON DEMAND SQF 2000, FSMA, ISO 22000/PAS220 and other standards continue to gain traction in an attempt to create safer foods and beverages.

THE MAGAZINE

Beverage Industry Magazine

BI May 2013 cover

May 2013

The May 2013 Beverage Industry includes a cover story on Celestial Seasonings tea, as well as articles about liquid supplements and sports and protein drinks, and an Up Close with Revolution Brewing. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.

Sports Nutrition Trends

View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED