Beverage Industry

Honest Tea's ready for change

March 13, 2012
Honest Tea

 

Honest Tea, a wholly owned subsidiary of Atlanta-based The Coca-Cola Co., made changes to its label and bottle. The nutrition facts panel has been updated to reflect that one bottle is equal to one serving to make it easier for consumers to watch their calorie and sugar intake, the company says. Changes to the bottle include transitioning from a dome that was at the bottom of the plastic bottle to a flatter bottom. The original dome design was needed to accommodate the 22 percent plastic reduction used in each bottle, but some consumers thought the dome resulted in a reduced amount of tea, the company says. Honest Tea worked with its engineers to develop an eco-friendly, hot-filled plastic bottle that also appealed to consumer requests for a flat bottom. The new bottom is stamped with a company seal that reads: Est. 1998, Bethesda, Md.