Beverage Industry

Beer-maker Leinenkugel’s celebrates 145th anniversary

February 21, 2012

Jacob Leinenkugel Brewing Co., Chippewa Falls, Wis., a subsidiary of MillerCoors’ Tenth and Blake Brewing Co., is celebrating its 145th birthday by taking its craft beer portfolio on a cross-country tour this summer. Fifth-generation brewers, brothers Jake, John and Dick Leinenkugel, will be on the tour to greet fans and talk about Leinenkugel’s beers.

The Leinenkugel brothers also will team up with Plymouth, Wis.-based Sartori Cheese Co. to offer and discuss beer-and-cheese pairings. The group will travel in a customized Airstream trailer with samples from the company’s year-round portfolio, including Leinenkugel’s Sunset Wheat, Honey Weiss, Berry Weiss, Leinie’s Red, Creamy Dark and Classic Amber Lager. Sampling also will include Leinenkugel’s most popular seasonal beer, Summer Shandy, and its new limited-edition release, Big Eddy Wee Heavy Scotch Ale, which launches in March.

“We’re looking forward to heading out on the road, meeting fans, celebrating our birthday and sharing our family’s story that began in 1867 with our great-great grandfather,” President Jake Leinenkugel said in a statement. “We’re proud to pair our award-winning beer with award-winning cheeses from Sartori and showcase the versatility and food-pairing abilities of our beer.”

The tour will begin during baseball’s spring training in Phoenix in early March. The company’s Facebook page, www.facebook.com/leinenkugels, will provide location information throughout the summer with photos and videos from the road.