Beverage Industry

Snapple to be official beverage of ‘America’s Got Talent’

February 14, 2012

Dr Pepper Snapple Group, Plano, Texas, announced an exclusive partnership between its Snapple brand and NBC, FremantleMedia Enterprises and Syco’s “America’s Got Talent” reality talent competition. Snapple is the first exclusive beverage partner of the series, the companies said.

The partnership will begin on this summer’s seventh season of “America’s Got Talent” and include season-long on-air integrations, an extensive digital and social media campaign, and a fully branded off-channel marketing effort.

“This partnership with ‘America’s Got Talent’ gives Snapple the opportunity to celebrate the best stuff across America,” said Regan Ebert, vice president of marketing for Snapple, in a statement. “There are not two brands quite like Snapple and ‘America’s Got Talent,’ in terms of the range of the fun and flavor we bring our fans. It’s going to be an exciting summer.”

“America’s Got Talent” is a summer series that features an array of hopeful stars, including singers, dancers, comedians, contortionists, impressionists, jugglers, magicians and ventriloquists, who are all vying for a $1 million prize. This season, radio personality Howard Stern joins TV host Howie Mandel and Sharon Osbourne on the judging panel, and actor Nick Cannon returns as host. The show is produced by “American Idol” producers Fremantle Media North America and Simon Cowell’s Syco Television.