Beverage Industry

Smirnoff Ice Tropical Fruit and Smirnoff Signature Screwdriver

February 10, 2012

Smirnoff Ice Tropical Fruit and Smirnoff Signature ScrewdriverDiageo North America launched two new flavored malt beverages: Smirnoff Ice Tropical Fruit and Smirnoff Signature Screwdriver. Smirnoff Ice Tropical Fruit combines fruit punch and tropical flavors for a smooth, fruit-filled taste, the company says. Smirnoff Signature Screwdriver blends the taste of orange juice with vodka for a ready-to-drink mixed drink. An 11.2-ounce bottle of Smirnoff Ice Tropical Fruit contains 4.5 percent alcohol by volume and an 11.2-ounce bottle of Smirnoff Signature Screwdriver contains 5.8 percent alcohol by volume. Both malt beverages are available in six-packs for $7.99.

Diageo North America, Norwalk, Conn.
Telephone: 203/229-2100
Internet: www.smirnoff.com
Distribution: National