Beverage Industry

Premium packaging

December 14, 2011
Hennessy bottle

LVMH Moet Hennessy Louis Vuitton S.A., Paris, launched the limited-edition Hennessy Privilege NyX Collector bottle — the second in the brand’s Privilege Collection. The bottle is re-cast in a translucent platinum glass with metallic purple trim inspired by a starry night, the company says. Logos etched in luminescent ink adorn the label, collar and cork, and are visible only under a black light. Each Hennessy Privilege NyX bottle will be marked with a number of authenticity, as well as a flash code tag that can be scanned by smartphones to unlock access to Hennessy’s mobile hub.