Beverage Industry

Fishy promotion

December 13, 2011
Henry Weinhard’s partnered with Seattle’s fishmongers from Pike Place Fish Market to launch a promotion for craft beer lovers called “Today’s Catch.” Through Feb. 29, Henry Weinhard’s fans from across the Pacific Northwest will have the ability to enter for a chance to catch fish at Pike Place by texting the word “catch” or entering through the Henry Weinhard’s Facebook page. Ten finalists will be announced in March 2012 and will have a chance to catch fish alongside professional fishmongers at Pike Place Fish Market in May. In addition, “Today’s Catch” finalists who complete a “six-pack” of catches will win a year’s supply of Henry Weinhard’s craft beer, awarded in the form of a prepaid card.