Beverage Industry

ArKay

December 5, 2011

ArKayArKay Beverages Inc. launched an alcohol-free whisky-flavored beverage called ArKay. The drink was designed to allow individuals who cannot consume alcohol to drink a non-alcohol whisky-flavored beverage. The beverage went through five years of beverage industry research, surveys and tastings, according to the company. It is Halal-certified and available in a 1-liter glass bottle resembling a whisky bottle, or a 12-ounce can. A bottle retails for approximately $10; a can has a suggested retail price of $4.

ArKay Beverages Inc., Fort Lauderdale, Fla.
Telephone: 954/332-2363
Internet: www.arkaybeverages.com
Distribution: Select markets
Ingredients: Water, glycerol, natural and artificial flavors, lactic acid, caramel color, potassium sorbate, aspartame, acesulfame K and phenylketonurics.