Shadow Beverages and Snacks introduced three new flavors of WheyUP: Orange, Berry and Grape. The newly formulated WheyUP still has 20 grams of whey protein and caffeine, but now has B vitamins, natural flavors and natural colors, the company says. Each variety is sugar-free and non-carbonated with 90 calories. The bottle also has been redesigned with a new, contemporary look, it adds. WheyUP will be launched in four to five key markets in 2011 through the company’s distribution network. Shadow will expand that distribution in the first half of 2012 and hopes to have 60 percent of the country in distribution in the next 18 months, it says.
Shadow Beverages and Snacks, Tempe, Ariz.
Distribution: Select markets