Beverage Industry

Roots marketing

November 16, 2011
Jarritos mural

Jarritos launched a new campaign to honor its Mexican roots and loyal fans, it says. The campaign, “We’re Not From Here,” made its debut in September and features original wall mural art, a branded food truck and sampling bicycles. It also supports the brand’s new website, which includes videos and user-generated content, as well as in-store signage and media sponsorships. Murals and sampling events will kick off in the Los Angeles area, followed by other markets such as New York City and Austin, Texas, in 2012.