Beverage Industry

Nostalgic bottles

November 16, 2011
Real Beanz

After receiving feedback from focus groups after the brand’s initial rollout, RealBeanz reworked its packaging, the shape of which was inspired by old milk bottles. As a result, approval ratings increased from the 60 to 70 percent range to the 80 to 90 percent range, the company says. RealBeanz also altered its flavor, coffee and sweetness profiles.