Beverage Industry

RealBeanz Iced Coffee

October 10, 2011

RealBeanz Iced CoffeeRealBeanz launched its line of iced coffees on a limited basis earlier this year. After receiving feedback from focus groups, RealBeanz altered its flavor, coffee and sweetness profiles, and as a result, improved approval ratings from the 60 to 70 percent range to the 80 to 90 percent approval range, the company says. It also reworked the package design, the shape of which is inspired by old milk bottles. The beverages are made with premium brewed coffee and hormone-free milk, all-natural flavors and functional ingredients. It is available in Energize/Cappuccino, Focus/Caramel, Trim & Fit/Cappuccino, Resist/Mocha and Relax/Vanilla Nut varieties. One bottle has a suggested retail price of $2.49.

RealBeanz, Brooklyn, N.Y.
Telephone: 718/514-6699
Internet: www.realbeanz.com
Distribution: Select markets
Ingredients: Caramel: Brewed coffee, reduced fat milk, cane sugar, natural flavor, caramel color, sodium phosphates, guar gum, pectin, sodium citrate, carrageenan, ginkgo biloba leaf extract, eleuthero root extract and L-theanine.